Category Archives: dogs in advertising

Home’s Best Friend – airing at the Oscars

More on tomorrow’s Oscar awards…

…look out for the new commercial by Coldwell Banker Real Estate.  Entitled “Home’s Best Friend,” the commercial is part of a new project partnership –  Homes for Dogs – with website Adopt-A-Pet.com to find 20,000 animals new homes in 2015.

Of course this commercial is designed to garner customers for Coldwell Banker.  But animals will also benefit…and that’s fine by me!

See also how pets will benefit from this year’s awards at And the Oscar goes to…

Kathleen Crisley, specialist in dog massage, rehabilitation and nutrition/food therapy, Canine Catering Ltd, Christchurch, New Zealand

 

Responsible drinking – how Budweiser used a dog to help get the message across

This commercial for “Global Be Responsible Day” was produced by the beer maker, Budweiser.  This ad uses powerful imagery of the human-dog bond to put into context the impact of drunk driving.

Definitely one of my favourite ads!

Kathleen Crisley, specialist in dog massage, rehabilitation and nutrition/food therapy, Canine Catering Ltd, Christchurch, New Zealand

 

Bullseye! The mascot of the Target Corporation

The value of dogs in advertising cannot be underestimated.  Just ask the Target Corporation, a chain of discount stores in the United States.

Their mascot is Bullseye, a bull terrier.

Photo by Target Corporation

Photo by Target Corporation

Bullseye features in print media and television campaigns and appears ‘in person’ at corporate events including store openings.  In October 2014, for example, Target opened a CityTarget store in Boston, not far from famed Fenway Park.

To mark the occasion, the company did photo shoots of Bullseye at various famous locations around the city.  Now that’s public relations!

Bullseye apparently lives on a ranch just north of Los Angeles with her trainers.  Over the years, there have been many Bullseyes (just like there were successive Lassies over the years).  The company has also proudly reported that the makeup used on Bullseye is non-toxic and natural.

Bulleye is so popular that Target offers a range of products featuring Bullseye in its Bullseye Shop.

Kathleen Crisley, specialist in dog massage, rehabilitation and nutrition/food therapy, Canine Catering Ltd, Christchurch, New Zealand

The best ball boys in the world

The ASB Classic tennis tournament finished yesterday with Venus Williams winning the title.  But the real high point of the tournament was the advertising…

Meet the Best Ball Boys in the World: Oscar the Mastiff cross, Ted the Border Colies, and Teddy, the Jack Russell cross…

If dogs were allowed in ‘real’ tennis matches, I think I could become a fan!

Kathleen Crisley, specialist in dog massage, rehabilitation and nutrition/food therapy, Canine Catering Ltd, Christchurch, New Zealand

 

What is it about dogs and car advertising?

The folks at Land Rover are using a black Great Dane in their latest ad for the Range Rover Evoque:

What is it about using dogs in car advertising?  I think it is that most dogs enjoy car travel and being in the company of their family whether it is running the weekly errands or on a family vacation.

What do you think?

Read my earlier blogs on dogs and car advertising:

Ralph Lauren’s Dog Walk

This month, Ralph Lauren, has chosen to feature rescue dogs in showing his Fall 2013 Accessories Collection.  This collection includes items of dog apparel, such as cashmere sweaters!  (October is Adopt a Shelter Dog month, by the way)

If you buy any of the featured items between 15 October and 15 November, 10% of the proceeds will be donated to the ASPCA.

And now…..Ralph Lauren presents The Dog Walk:

Is the chocolate labrador a Volkswagen fan?

Dogs have been used in advertising for a long time – it’s not a new trend.  Anyone who likes dogs will spot the ads that use a dog and they are more likely to remember the product or service.

Today I spotted this ad on a local website for a car dealership.

Is the Chocolate Labrador a Volkswagen fan?

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