Category Archives: dogs in advertising

Bullseye! The mascot of the Target Corporation

The value of dogs in advertising cannot be underestimated.  Just ask the Target Corporation, a chain of discount stores in the United States.

Their mascot is Bullseye, a bull terrier.

Photo by Target Corporation

Photo by Target Corporation

Bullseye features in print media and television campaigns and appears ‘in person’ at corporate events including store openings.  In October 2014, for example, Target opened a CityTarget store in Boston, not far from famed Fenway Park.

To mark the occasion, the company did photo shoots of Bullseye at various famous locations around the city.  Now that’s public relations!

Bullseye apparently lives on a ranch just north of Los Angeles with her trainers.  Over the years, there have been many Bullseyes (just like there were successive Lassies over the years).  The company has also proudly reported that the makeup used on Bullseye is non-toxic and natural.

Bulleye is so popular that Target offers a range of products featuring Bullseye in its Bullseye Shop.

Kathleen Crisley, specialist in dog massage, rehabilitation and nutrition/food therapy, Canine Catering Ltd, Christchurch, New Zealand

The best ball boys in the world

The ASB Classic tennis tournament finished yesterday with Venus Williams winning the title.  But the real high point of the tournament was the advertising…

Meet the Best Ball Boys in the World: Oscar the Mastiff cross, Ted the Border Colies, and Teddy, the Jack Russell cross…

If dogs were allowed in ‘real’ tennis matches, I think I could become a fan!

Kathleen Crisley, specialist in dog massage, rehabilitation and nutrition/food therapy, Canine Catering Ltd, Christchurch, New Zealand

 

What is it about dogs and car advertising?

The folks at Land Rover are using a black Great Dane in their latest ad for the Range Rover Evoque:

What is it about using dogs in car advertising?  I think it is that most dogs enjoy car travel and being in the company of their family whether it is running the weekly errands or on a family vacation.

What do you think?

Read my earlier blogs on dogs and car advertising:

Ralph Lauren’s Dog Walk

This month, Ralph Lauren, has chosen to feature rescue dogs in showing his Fall 2013 Accessories Collection.  This collection includes items of dog apparel, such as cashmere sweaters!  (October is Adopt a Shelter Dog month, by the way)

If you buy any of the featured items between 15 October and 15 November, 10% of the proceeds will be donated to the ASPCA.

And now…..Ralph Lauren presents The Dog Walk:

Is the chocolate labrador a Volkswagen fan?

Dogs have been used in advertising for a long time – it’s not a new trend.  Anyone who likes dogs will spot the ads that use a dog and they are more likely to remember the product or service.

Today I spotted this ad on a local website for a car dealership.

Is the Chocolate Labrador a Volkswagen fan?

Miles Continental banner

Patience

I love it when dogs are used in advertising. Some ads are better than others. My current favorite is from appliance manufacturer Fisher & Paykel.

I love the use of black & white and the dog theme. What do you think?

The dog behind Tito’s Handmade Vodka

Open a copy of United Airlines’ flight magazine and there will be a full page ad of a man and his dog.  The ad is for Tito’s Handmade Vodka, a vodka made in Texas.   The man is Tito, and the dog is resident distillery dog, Roscoe.

TitoRoscoe3-1-682x1024

United is now serving Tito’s vodka, which is huge exposure for a company with humble beginnings.  The company also has a long association with animal rescue.

Over 30 homeless dogs and cats that have passed though the distillery grounds and all have been brought to good health and absorbed by Tito’s employees or their extended family.  The company also sponsors Emancipet‘s low-cost spay/neuter programs through events like its annual fundraising luncheon.

Roscoe was a rescue dog, too.  After claiming that Roscoe winked at him, Tito had a yard fenced and a house built for him.  He is now the ‘poster dog’ for the brand.