Category Archives: dogs in advertising

The Warehouse – another example of dogs in advertising

My business is a member of the BizRewards program by retailer The Warehouse/Warehouse Stationery.

Today, like most weeks, a sales flyer popped up in my inbox.  To my delight, it has a dog theme:

Get excited about going back to work

Never underestimate the appeal of a dog in your advertising.

Kathleen Crisley, specialist in dog massage, rehabilitation and nutrition/food therapy, Canine Catering Ltd, Christchurch, New Zealand

Mr Quiggly outruns the greyhounds

This video is a few years old – but worth resurrecting.  Great advertising!

Kathleen Crisley, specialist in dog massage, rehabilitation and nutrition/food therapy, Canine Catering Ltd, Christchurch, New Zealand

The Pergo dog party

I guess you could say that the Great Dane in this commercial is a ‘party animal’

Another great dog-themed commercial, this time by Pergo Flooring…

 

Unlikely Best Friends

I’m always a little surprised when, after I explain that one of my services is to help owners measure and fit dogs for mobility carts, that I get answers like “I’d never do that to a dog.”

Stories like this one, an ad sponsored by the Kleenex brand, show you why some dogs can do very well in a cart – and experience quality of life while also sharing unconditional love.

Kathleen Crisley, specialist in dog massage, rehabilitation and nutrition/food therapy, Canine Catering Ltd, Christchurch, New Zealand

Using a dog to promote organ donation

The Fundación Argentina de Trasplante Hepático (FATH) has produced a very touching ad to support organ donation in Argentina.  This video, portraying an elderly man and his dog, doesn’t use a single spoken word.  Yet, it speaks volumes…

Kathleen Crisley, specialist in dog massage, rehabilitation and nutrition/food therapy, Canine Catering Ltd, Christchurch, New Zealand

Wanna go for a ride? – Ford’s great dog ad

I love when dogs are used in creative advertising.  Since so many of us take our dogs for a ride in the car (and they love it), how appropriate that Ford Motor Company has used dogs in its latest ad?

Kathleen Crisley, specialist in dog massage, rehabilitation and nutrition/food therapy, Canine Catering Ltd, Christchurch, New Zealand

Hey New Zealand…watch out for the new Pedigree global ad campaign

It looks like Pedigree pet food is about to launch a new campaign in New Zealand.

This is part of a new global campaign by the brand, owned by Mars, Inc.  Launched first in Brazil, it aired in Australia earlier this month and New Zealand’s version won’t be far away.

The commercials will be adapted to the local market and so I’m not sure if the ad below is what we’ll see:

Kathleen Crisley, specialist in dog massage, rehabilitation and nutrition/food therapy, Canine Catering Ltd, Christchurch, New Zealand