Category Archives: dogs in advertising

Hey New Zealand…watch out for the new Pedigree global ad campaign

It looks like Pedigree pet food is about to launch a new campaign in New Zealand.

This is part of a new global campaign by the brand, owned by Mars, Inc.  Launched first in Brazil, it aired in Australia earlier this month and New Zealand’s version won’t be far away.

The commercials will be adapted to the local market and so I’m not sure if the ad below is what we’ll see:

Kathleen Crisley, specialist in dog massage, rehabilitation and nutrition/food therapy, Canine Catering Ltd, Christchurch, New Zealand

Innovative advertising to increase adoption rates

I am not, generally, an early adopter of technology.  That doesn’t mean that I am not grateful for all that technology can do for us, it’s just that I have to take time to learn things at my own pace and I’m frugal.  Let’s face it, I didn’t get a smartphone until last year.   I don’t think I would be without it now.

Now I hear that the Battersea Dogs and Cats Home has teamed with an ad agency to use specially chipped flyers to advertise and promote animal adoption.  Visitors to the Westfield Stratford Mall in East London were given the flyers.

As they walked around the mall, the chip would activate special billboards, allowing the dogs to follow their prospective adoptive family around the mall.

What a great way to combine advertising and technology for the good of animals in need of a home.  I wish my local mall would incorporate these types of ads – our local animal welfare groups could certainly use the help.  Not only would I do more of my shopping there, but I would also look forward to it!

Kathleen Crisley, specialist in dog massage, rehabilitation and nutrition/food therapy, Canine Catering Ltd, Christchurch, New Zealand

 

The Beaurepaires dog

Anyone in New Zealand notice that we have another dog-themed commercial to be proud of?

This time it is Beaurepaires, a chain of tyre (tire) retail outlets offering wheel alignments and related vehicle services.

The dog’s name is Mate and he replaces actor Vince Martin who was the face of the chain for almost 30 years.  Advertising execs felt that the marketplace is changing and they needed a hero to attract a younger audience.

Kathleen Crisley, specialist in dog massage, rehabilitation and nutrition/food therapy, Canine Catering Ltd, Christchurch, New Zealand

Home’s Best Friend – airing at the Oscars

More on tomorrow’s Oscar awards…

…look out for the new commercial by Coldwell Banker Real Estate.  Entitled “Home’s Best Friend,” the commercial is part of a new project partnership –  Homes for Dogs – with website Adopt-A-Pet.com to find 20,000 animals new homes in 2015.

Of course this commercial is designed to garner customers for Coldwell Banker.  But animals will also benefit…and that’s fine by me!

See also how pets will benefit from this year’s awards at And the Oscar goes to…

Kathleen Crisley, specialist in dog massage, rehabilitation and nutrition/food therapy, Canine Catering Ltd, Christchurch, New Zealand

 

Responsible drinking – how Budweiser used a dog to help get the message across

This commercial for “Global Be Responsible Day” was produced by the beer maker, Budweiser.  This ad uses powerful imagery of the human-dog bond to put into context the impact of drunk driving.

Definitely one of my favourite ads!

Kathleen Crisley, specialist in dog massage, rehabilitation and nutrition/food therapy, Canine Catering Ltd, Christchurch, New Zealand

 

Bullseye! The mascot of the Target Corporation

The value of dogs in advertising cannot be underestimated.  Just ask the Target Corporation, a chain of discount stores in the United States.

Their mascot is Bullseye, a bull terrier.

Photo by Target Corporation

Photo by Target Corporation

Bullseye features in print media and television campaigns and appears ‘in person’ at corporate events including store openings.  In October 2014, for example, Target opened a CityTarget store in Boston, not far from famed Fenway Park.

To mark the occasion, the company did photo shoots of Bullseye at various famous locations around the city.  Now that’s public relations!

Bullseye apparently lives on a ranch just north of Los Angeles with her trainers.  Over the years, there have been many Bullseyes (just like there were successive Lassies over the years).  The company has also proudly reported that the makeup used on Bullseye is non-toxic and natural.

Bulleye is so popular that Target offers a range of products featuring Bullseye in its Bullseye Shop.

Kathleen Crisley, specialist in dog massage, rehabilitation and nutrition/food therapy, Canine Catering Ltd, Christchurch, New Zealand

The best ball boys in the world

The ASB Classic tennis tournament finished yesterday with Venus Williams winning the title.  But the real high point of the tournament was the advertising…

Meet the Best Ball Boys in the World: Oscar the Mastiff cross, Ted the Border Colies, and Teddy, the Jack Russell cross…

If dogs were allowed in ‘real’ tennis matches, I think I could become a fan!

Kathleen Crisley, specialist in dog massage, rehabilitation and nutrition/food therapy, Canine Catering Ltd, Christchurch, New Zealand