IKEA and pet adoption

Furniture company IKEA has used its profile with consumers to help spread the word about shelter pets.

Starting in Singapore with the Home for Hope initiative, life-sized cutouts of adoptable pets were displayed in stores.  The cutouts had two purposes:  Firstly, they gave perspective on how a pet of that size would look in a home.  Then, a QR code on each cutout allowed people to download more information about the animal and its care needs – thus giving insight into the costs and responsibilities of pet ownership.

Really innovative idea, IKEA!

Stores in the USA have begun to adopt similar programs.  Here’s a photo of an adoption event in Tempe Arizona:

A cardboard cutout of Daisy, an Arizona Humane Society shelter dog, on display at Ikea Tempe (photo by Ikea Tempe)

A cardboard cutout of Daisy, an Arizona Humane Society shelter dog, on display at IKEA Tempe (photo by IKEA Tempe)

A Home for Hope display in Singapore

A Home for Hope display in Singapore

This YouTube video gives background to the initiative in Singapore:

There are ways we haven’t even thought of yet to encourage adoption and responsible dog ownership, but it is wonderful to a big corporate like IKEA using their influence over consumers to help shelter pets.

Kathleen Crisley, specialist in dog massage, rehabilitation and nutrition/food therapy, Canine Catering Ltd, Christchurch, New Zealand

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One response to “IKEA and pet adoption

  1. What a great idea and really different too!

    xxxx

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