Category Archives: dogs in advertising

The Remler Radio Scottie Dog

On a recent layover in San Francisco International Airport, there was an exhibition on the history of radio and one of the companies featured was Remler Company Ltd, of San Francisco.  The company traded from 1918 to 1988.

A Scottie Dog (Scottish Terrier) featured as a brand motif on many of their radio models.

Here’s a selection of those I found on the internet:

Any of these radios, if you can afford them, would make an ideal ‘retro’ addition to a dog lover’s home.

Kathleen Crisley, Fear-Free certified professional and specialist in dog massage, rehabilitation and nutrition/food therapy, The Balanced Dog, Christchurch, New Zealand

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The Driving Lesson

Subaru has done it again with their latest dog-themed commercial.  Who doesn’t remember the challenges of learning to parallel park?

Subaru vehicles continue to rate highly among dog owners who are looking for space and amenity for the family dog; Subaru has done well to acknowledge and market to this powerful consumer group.

Kathleen Crisley, specialist in dog massage, rehabilitation and nutrition/food therapy, The Balanced Dog, Christchurch, New Zealand

Dogs in advertising

You wouldn’t think that a dog would help sell the services of a scaffolding company, would you?

But think again.

Access Solutions certainly got my attention with their billboard – which is in multiple locations around the city.

Access Billboard

Want effective advertising?  Use a dog!

Kathleen Crisley, specialist in dog massage, rehabilitation and nutrition/food therapy, The Balanced Dog, Christchurch, New Zealand

Officer Goodboy

New Zealand takes biosecurity very seriously.  That’s because our economy relies on agricultural and horticultural production and because our relative isolation from other continents has kept us free from some pests and diseases.

One of the best parts of coming home from overseas is heading into the baggage area and seeing the Ministry of Primary Industries’ (MPI, for short) detector dogs doing their job.  Usually Beagles, but sometimes other breeds, these dogs are focused on sniffing your bags to see if they contain any at-risk items.

Last year, MPI created a commercial using Officer Goodboy to explain the entry procedures into New Zealand.  A very good use of dogs in advertising.

Kathleen Crisley, specialist in dog massage, rehabilitation and nutrition/food therapy, The Balanced Dog Ltd, Christchurch, New Zealand

2 entertaining dog commercials

These two commercials, for Doritos and Amazon Prime, do a great job in using dogs to sell their products.  They certainly got my attention!

Kathleen Crisley, specialist in dog massage, rehabilitation and nutrition/food therapy, The Balanced Dog, Christchurch, New Zealand

The Olympic diving dogs of Farmers Insurance

The Olympics are in full swing, covered in all forms of media but especially television.  I have to say that the Olympic-themed commercials in New Zealand are pretty bland.

My hat goes off to Farmers Insurance for their Flooded House Diving Dogs Competition commercial series – a great use of dogs and the Olympic theme.  A group of unattended dogs accidentally flood their home and compete in their own diving competiton.

There are eight commercials in the series starting with the Intro.  Once the Intro plays, simply click on the next video.

Enjoy watching Tank, Bubbles, Nacho, Churchill, Toby, Oksana and Montana…

Kathleen Crisley, specialist in dog massage, rehabilitation and nutrition/food therapy, The Balanced Dog, Christchurch, New Zealand

 

Pets at Home

In the upcoming animated film The Secret Life of Pets, you may wonder if the pets and their antics are accurately depicted.

Well, the creative people at Realtor.com have taken scenes from the film and compared them to real life…

Kathleen Crisley, specialist in dog massage, rehabilitation and nutrition/food therapy, The Balanced Dog, Christchurch, New Zealand