The 2011 study into companion animals in this country has been updated and the 2016 report is now available from the NZ Companion Animal Council. Download it here.
There are lots of facts, figures and data quoted in the report.
Things I noticed in my first reading include:
- 13% of dog owners prepare homemade food specifically for their animals (yes!)
- The vast majority of people who have companion animals view them as members of the family. As such, many trends seen in human wellness and wellbeing are mirrored in pet care.
- The gender and age profiles of the veterinary profession are changing. Younger veterinarians are more likely to be female than male.
- Visits to the vet represent one of the most significant areas of expenditure for households with companion animals (that’s probably not a surprise to most of you).
- Expenditure on pet insurance has increased by 133% from 2011.
If you are interested in the care of your animals, then this report is well worth downloading. See how you stack up in terms of the statistics and trends.
Kathleen Crisley, specialist in dog massage, rehabilitation and nutrition/food therapy, The Balanced Dog, Christchurch, New Zealand