A new journal article in PS: Political Science and Politics outlines research done in tracking coverage of news stories in regional newspapers.
The researchers found that by mentioning a dog in the news story, more people are likely to read the news item and increase readership of that issue of the newspaper.
It’s called the ‘dog effect.’
I’ve included the Abstract and the full journal citation below, but you will have to pay to read the entire article if you are not a subscriber to the journal…
Since I love to blog about news involving dogs, this research doesn’t come as a big surprise to me.
There are dog lovers throughout the world and we love to read about dogs!
Kathleen Crisley, specialist in dog massage, rehabilitation and nutrition/food therapy, Canine Catering Ltd, Christchurch, New Zealand
Journalists consider the importance of events and the audience’s interest in them when deciding on which events to report. Events most likely to be reported are those that are both important and can capture the audience’s interest. In turn, the public is most likely to become aware of important news when some aspect of the story piques their interest. We suggest an efficacious means of drawing public attention to important news stories: dogs. Examining the national news agenda of 10 regional newspapers relative to that of the New York Times, we evaluated the effect of having a dog in a news event on the likelihood that the event is reported in regional newspapers. The “dog effect” is approximately equivalent to the effect of whether a story warrants front- or back-page national news coverage in the New York Times. Thus, we conclude that dogs are an important factor in news decisions.
What’s a Dog Story Worth?
Posted in Dogs, research
Tagged Canine Catering Ltd, dog effect, dog lovers, journal, national news coverage, news, news coverage, newsworthy, political science, political science and politics, regional newspapers
Well done to Museo Ferrari Maranello; the Ferrari Museum has recognised that car lovers may also be dog lovers who are traveling with their pooch.
The solution? Guarded kennels in the shaded part of the museum garden which is located next to the cafeteria.
Photo courtesy of Museo Ferrari, Maranello
In three different sizes (to cater for dogs of all sizes), these kennels replicate in detail the classic Ferrari motor car which is built in Maranello.
Your dog will experience a Ferrari cockpit like no other! Photo courtesy of Museo Ferrari, Maranello
Now that’s dog-friendly business! Does the museum near you cater for your dog?