The New Zealand Government has chosen a digital cartoon dog, Seymour, as its mascot in the Going Digital campaign.
Like many other countries, New Zealand will transition to only digital television starting next year. This change affects many people who have older style televisions and who do not currently use digital reception devices such as those provided by Freeview and Sky TV.
Seymour is a cute little black and white dog. You can view his commercials on the Going Digital website.
Kathleen Crisley, Fear-Free certified professional and specialist in dog massage, rehabilitation and nutrition/food therapy, The Balanced Dog, Christchurch, New Zealand