The dog behind Tito’s Handmade Vodka

Open a copy of United Airlines’ flight magazine and there will be a full page ad of a man and his dog.  The ad is for Tito’s Handmade Vodka, a vodka made in Texas.   The man is Tito, and the dog is resident distillery dog, Roscoe.


United is now serving Tito’s vodka, which is huge exposure for a company with humble beginnings.  The company also has a long association with animal rescue.

Over 30 homeless dogs and cats that have passed though the distillery grounds and all have been brought to good health and absorbed by Tito’s employees or their extended family.  The company also sponsors Emancipet‘s low-cost spay/neuter programs through events like its annual fundraising luncheon.

Roscoe was a rescue dog, too.  After claiming that Roscoe winked at him, Tito had a yard fenced and a house built for him.  He is now the ‘poster dog’ for the brand.


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