Responsible drinking – how Budweiser used a dog to help get the message across

This commercial for “Global Be Responsible Day” was produced by the beer maker, Budweiser.  This ad uses powerful imagery of the human-dog bond to put into context the impact of drunk driving.

Definitely one of my favourite ads!

Kathleen Crisley, specialist in dog massage, rehabilitation and nutrition/food therapy, Canine Catering Ltd, Christchurch, New Zealand


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