Jingle and Bell are plush/soft toys sold by Hallmark. This year, Hallmark is donating the sum of $100,000 to Best Friends Animal Society to support animal adoption.
When these toys are purchased from a Hallmark Gold Crown store, Hallmark will include information about Best Friends to help spread the word about the no-kill movement and the benefits of adoption.
Corporate sponsorship in the right direction, I say.
Kathleen Crisley, specialist in dog massage, rehabilitation and nutrition/food therapy, Canine Catering Ltd, Christchurch, New Zealand