It turns out dogs are more than just man and woman’s best friend. They are also counselors, confidants, bunk mates, stress relievers, and overwhelmingly viewed as part of the family, according to the 2018 Pets and People Survey by Just Right® by Purina®.
The brand’s survey of more than 1,000 dog owners revealed fascinating details about the unique relationship and unbreakable bond people share with their dogs.
Among the key findings:
95 percent view their dog as part of the family,
62 percent said their dog helps them de-stress after a long day at work, and
55 percent believe their dog provides emotional comfort after receiving bad news.
The survey also found dogs have helped 15 percent of men gain the attention of the opposite sex, while half of all women surveyed said they preferred time with their dog over time with their partner and/or other family members. Among Millennials age 18 to 34 years old, 56 percent said they have purchased birthday cakes for their dogs, and 77 percent said they feed their dogs before they feed themselves.
“Having dogs myself, I know firsthand that the emotional connection between dog owners and their pets runs deep,” said Julia Pitlyk, brand manager for Just Right by Purina. “We conducted this survey to learn more about what exactly the owner-dog relationship looks like and while each relationship provides that deep connection, the results really support our belief that every dog is unique – some may be confidants while others are effective wingmen.”
About the Survey
Research Now SSI conducted an online survey on behalf of Just Right by Purina among adults ages 18+ who are dog owners and have some responsibility over the well-being of their pet. A total of 1,010 responses were collected between March 26 and March 29, 2018. The online surveys are not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.
SoulPancake and Puppy Chow teamed up to share the #PowerofPuppies at a preschool, retirement home, and a gym to transform an otherwise ordinary day. For every video view, Puppy Chow by Purina will donate one pound of Puppy Chow Natural to Rescue Bank® (up to 500,000 pounds or until April 23, 2016).
Shelter animals need all the support we can give them – every day across America, shelters need to dish up thousands of meals.
Researchers from Nestlé Purina Petcare are conducting some of the first studies of their kind into how external stimuli can generate joyful emotions in dogs.
While scientific evidence demonstrates that owning a pet can help lower people’s blood pressure, and reduce anxiety and depression, less is known about whether human contact has a similarly beneficial effect on animals’ emotional wellbeing.A technique being used in this research is thermal imaging: as blood flow changes to a part of the body, the temperature will also change.
Photo courtesy of Nestle Purina
Researchers use a thermal camera to measure these temperature fluctuations in pets’ eyes, ears and paw pads.
“Scientists have known for years how to evaluate negative states such as stress and anxiety in animals,” said Ragen T.S. McGowan, Nestlé Purina Petcare behaviour scientist. “Less is known about how to measure positive states such as happiness or excitement.”
“Thermal imaging has been widely used in animal welfare studies, to assess inflammation in racehorses, for example, or to see how certain conditions affect livestock’s stress levels,” she continued.
“This is one of the first times it being used to measure positive responses in pets.”
In the late 1990s, Dr Frank Ascione from Utah State University published some scary statistics: 48 percent of domestic violence victims will stay in an abusive situation because they fear leaving their pets behind.
In New York City in 2013, the Urban Resource Institute teamed up with sponsorship from Purina to launch a pilot program: People and Animals Living Safely (PALS). PALS is a co-sheltering program that allows pets to escape domestic violence and remain with their owners in pet-friendly apartments. A first for New York City, it’s been remarkably successful. The apartments are always full.
So this year, the program was expanded to include a dog park and play area for the sheltered animals. Aptly called the Purina Play Haven and Dog Park, this park, full of enrichment activities, was designed by a professional architect.
In these videos on YouTube, have a look at the dog park and hear about how this program fills a need for those unfortunate enough to have become the victims of domestic violence.
Sometimes ‘big corporate’ money can be used for a higher purpose!
Kathleen Crisley, specialist in dog massage, rehabilitation and nutrition/food therapy, Canine Catering Ltd, Christchurch, New Zealand
The Peach Theatre Company in cooperation with radio station More FM and Purina are looking for a dog to play Toto in the upcoming production of the Wizard of Oz which will be performed in Auckland this September.
The producers are open-minded and will consider dogs other than the Cairn Terrier, who featured as the original Toto in the film. If you think your dog has star quality, then fill out the entry form here.
Kathleen Crisley, Fear-Free certified professional and specialist in dog massage, rehabilitation and nutrition/food therapy, The Balanced Dog, Christchurch, New Zealand