The NZ Lotteries Commission has joined the growing ranks of advertisers that use dogs to attract customers. Its series of Wilson the Dog commercials follows Wilson as he rescues his owner’s ticket during a raging ocean storm with only his doggy life vest to save him. Wilson then travels the world to deliver the ticket back to his owner, only to find that the owner has replaced him with a cat! So, Wilson gives the ticket to a homeless man who was kind to him and a great friendship develops.
In conjunction with the launch of the Wilson campaign, the NZ Lotteries Commission surveyed some of its biggest winners to find out about their ‘pet profiles.’ This survey revealed that 51% of winners owned at least one pet and, of those who owned dogs, 19% of them owned a Labrador. One winner even reported that their new Labrador puppy arrived on the same day that they won $1.3 million. Talk about a lucky dog…
Read about the Commission’s survey in its press release.
And thanks to YouTube, here are the Wilson commercials:
The story beginsThe drive-by (a.k.a. “that’ll teach you to replace me with a cat”)To the winner, the spoils
Kathleen Crisley, Fear-Free certified professional and specialist in dog massage, rehabilitation and nutrition/food therapy, The Balanced Dog, Christchurch, New Zealand