The value of dogs in advertising cannot be underestimated. Just ask the Target Corporation, a chain of discount stores in the United States.
Their mascot is Bullseye, a bull terrier.
Bullseye features in print media and television campaigns and appears ‘in person’ at corporate events including store openings. In October 2014, for example, Target opened a CityTarget store in Boston, not far from famed Fenway Park.
To mark the occasion, the company did photo shoots of Bullseye at various famous locations around the city. Now that’s public relations!
Bullseye apparently lives on a ranch just north of Los Angeles with her trainers. Over the years, there have been many Bullseyes (just like there were successive Lassies over the years). The company has also proudly reported that the makeup used on Bullseye is non-toxic and natural.
Bulleye is so popular that Target offers a range of products featuring Bullseye in its Bullseye Shop.
Kathleen Crisley, specialist in dog massage, rehabilitation and nutrition/food therapy, Canine Catering Ltd, Christchurch, New Zealand