On 22 February 2015, Hollywood celebrities will gather for the 87th annual Academy Awards. Only a few talented individuals will walk away with the top prize.
But, like last year, those who do not win in the top 5 Oscar categories (Best Director, Best Actress, Best Actor, Best Supporting Actress and Best Supporting Actor) will still be given a gift – a donation of 10,000 meals to the animal rescue of their choice. The donation is made possible by Ellen DeGeneres and her dog food company, Halo, Purely for Pets in partnership with Freekibble.com.
The donations are part of a PR campaign called Everyone Wins at the Oscars® which is organized by a Los Angeles marketing firm specializing in product placement. (The Academy Awards has no affiliation with these gifts – called ‘swag bags.’).
The bag contains many high-end gifts, a value of US$125,000!