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And the Oscar goes to…

Posted on February 18, 2015 | 1 comment

On 22 February 2015, Hollywood celebrities will gather for the 87th annual Academy Awards. Only a few talented individuals will walk away with the top prize.

But, like last year, those who do not win in the top 5 Oscar categories (Best Director, Best Actress, Best Actor, Best Supporting Actress and Best Supporting Actor) will still be given a gift – a donation of 10,000 meals to the animal rescue of their choice. The donation is made possible by Ellen DeGeneres and her dog food company, Halo, Purely for Pets in partnership with Freekibble.com.

The donations are part of a PR campaign called Everyone Wins at the Oscars® which is organized by a Los Angeles marketing firm specializing in product placement. (The Academy Awards has no affiliation with these gifts – called ‘swag bags.’).

The bag contains many high-end gifts, a value of US$125,000!

Source: News.com.au

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Posted in animal welfare

Tagged Academy Awards, dog food, Ellen DeGeneres, Freekibble, Freekibble.com, Halo, Hollywood celebrities, oscars

Learn dog trivia and feed homeless dogs at the same time

Posted on November 17, 2011 | Leave a comment

Freekibble.com is another site that uses the internet to help dogs.

Every visitor to the site is asked to answer a Bow Wow trivia question and, as part of that process, you donate 10 pieces of kibble to homeless dogs. The food is provided by principal sponsor Halo dog food.

The site will tell you whether or not you have answered the question correctly and you can also check on the statistics about the previous day’s answers. Over 6.5 million meals have been provided to homeless cats and dogs through the Freekibble programme and the count is rising!