Innovative advertising to increase adoption rates

I am not, generally, an early adopter of technology.  That doesn’t mean that I am not grateful for all that technology can do for us, it’s just that I have to take time to learn things at my own pace and I’m frugal.  Let’s face it, I didn’t get a smartphone until last year.   I don’t think I would be without it now.

Now I hear that the Battersea Dogs and Cats Home has teamed with an ad agency to use specially chipped flyers to advertise and promote animal adoption.  Visitors to the Westfield Stratford Mall in East London were given the flyers.

As they walked around the mall, the chip would activate special billboards, allowing the dogs to follow their prospective adoptive family around the mall.

What a great way to combine advertising and technology for the good of animals in need of a home.  I wish my local mall would incorporate these types of ads – our local animal welfare groups could certainly use the help.  Not only would I do more of my shopping there, but I would also look forward to it!

Kathleen Crisley, specialist in dog massage, rehabilitation and nutrition/food therapy, Canine Catering Ltd, Christchurch, New Zealand

 

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