Tag Archives: Battersea Dogs and Cats Home

Innovative advertising to increase adoption rates

I am not, generally, an early adopter of technology.  That doesn’t mean that I am not grateful for all that technology can do for us, it’s just that I have to take time to learn things at my own pace and I’m frugal.  Let’s face it, I didn’t get a smartphone until last year.   I don’t think I would be without it now.

Now I hear that the Battersea Dogs and Cats Home has teamed with an ad agency to use specially chipped flyers to advertise and promote animal adoption.  Visitors to the Westfield Stratford Mall in East London were given the flyers.

As they walked around the mall, the chip would activate special billboards, allowing the dogs to follow their prospective adoptive family around the mall.

What a great way to combine advertising and technology for the good of animals in need of a home.  I wish my local mall would incorporate these types of ads – our local animal welfare groups could certainly use the help.  Not only would I do more of my shopping there, but I would also look forward to it!

Kathleen Crisley, specialist in dog massage, rehabilitation and nutrition/food therapy, Canine Catering Ltd, Christchurch, New Zealand


Paws and Relax

British Airways is the airline to fly if you are an animal lover.  They’ve launched a new inflight entertainment channel, Paws and Relax, for selected long haul flights.

British Airways’ in-flight entertainment manager, Richard D’Cruze, said: “It might sound barking, but there’s lots of research to suggest that watching pets can enhance overall wellbeing. We have sniffed out some fantastic content that is cute, comforting and sure to appeal to travellers of all ages.”

The channel will also feature animals for adoption at the Battersea Dogs & Cats Home.

This YouTube video clip gives you a taste of the new channel:

Battersea puts out urgent call for help

The Battersea Dogs and Cats Home in the UK has issued an urgent appeal for bedding and jumpers to keep its residents warm this winter.

One puppy grateful for her new jumper is Cilla, the three month old Staffordshire Bull Terrier, who was found abandoned in a box in a park . Photo courtesy of Battersea Dogs and Cats Home.

The dogs are also being wrapped up in hand knitted sweaters (jumpers) crafted by supporters.

Claire Porteous, Operations Manager at Battersea explains  “Here at Battersea our staff and volunteers are doing everything we can to keep our dogs and cats warm as the temperatures drop. We’ll be using thick bedding, knitted blankets and coats to keep the dogs and cats snug, but we are always incredibly grateful for donations of bedding and dog coats at this time of year.”

The Home would be grateful for dog or fleece blankets, warm bedding or fleece dog coats.

Anyone wishing to donate can bring their items to one of Battersea’s three sites in London, Old Windsor or Brands Hatch, or post them to:

Battersea Dogs & Cats Home
4 Battersea Park Road

Want to knit for the dogs but don’t know where to start?  Try the Big List of Free Dog Knitting Patterns.

  • The Battersea Dogs & Cats Home was established in 1860 and aims never to turn away a dog or cat in need of its help.
  • Since it was founded, Battersea has rescued, reunited and rehomed over 3.1 million dogs and cats.
  • In 2010 the Home cared for almost 7,000 dogs and 3,000 cats.
  • It costs over £14 million to run Battersea Dogs & Cats Home each year.
  • Battersea Dogs & Cats Home receives no government funding and relies entirely on the generosity and support of the public.
  • Battersea Dogs & Cats Home rehomes dogs and cats all over the UK.
  • Visit www.battersea.org.uk for more about the Home and its services.


Kathleen Crisley, specialist in dog massage, rehabilitation and nutrition/food therapy, The Balanced Dog, Christchurch, New Zealand

New puppy for Charles and Camilla

Camilla, the Duchess of Cornwall, adopted a Jack Russell from the Battersea Dogs and Cats  Home earlier this week.

According to the media statement released by Battersea, the puppy is named Beth and she is a tri-colour Jack Russell Terrier who is 3 months old.  She was one of more than 100 stray dogs that the Home took in during the month of July.

Beth, the latest edition to The Royal Family (photo courtesy of Battersea Dogs and Cats Home)

The Duchess is familiar with the breed; she owned a much-loved Jack Russell named Freddy.