In the 2019 Super Bowl, Scout the Golden Retriever featured in an advertisement for WeatherTech and their PetComfort feeding system.
But this year, CEO David MacNeil paid $6 million dollars for a 30-second ad that didn’t promote his business. Rather, it featured Scout and the veterinary school in Wisconsin that saved his life.
In July 2019, Scout collapsed and was diagnosed with hemangiosarcoma, an aggressive cancer that formed in his heart. Scout was treated at the University of Wisconsin in Madison and MacNeil decided to help them raise money for research by taking out the ad.
Here are both of Scout’s commercials:
Kathleen Crisley, Fear-Free certified professional and specialist in dog massage, rehabilitation and nutrition/food therapy, The Balanced Dog, Christchurch, New Zealand