In the 2019 Super Bowl, Scout the Golden Retriever featured in an advertisement for WeatherTech and their PetComfort feeding system.
But this year, CEO David MacNeil paid $6 million dollars for a 30-second ad that didn’t promote his business. Rather, it featured Scout and the veterinary school in Wisconsin that saved his life.
In July 2019, Scout collapsed and was diagnosed with hemangiosarcoma, an aggressive cancer that formed in his heart. Scout was treated at the University of Wisconsin in Madison and MacNeil decided to help them raise money for research by taking out the ad.
Here are both of Scout’s commercials:
Kathleen Crisley, Fear-Free certified professional and specialist in dog massage, rehabilitation and nutrition/food therapy, The Balanced Dog, Christchurch, New Zealand
These two commercials, for Doritos and Amazon Prime, do a great job in using dogs to sell their products. They certainly got my attention!
Kathleen Crisley, specialist in dog massage, rehabilitation and nutrition/food therapy, The Balanced Dog, Christchurch, New Zealand
I’ve never been much of an American football fan, but I tip my hat to the people at Volkswagen who are airing a new commercial during this weekend’s Super Bowl.
Volkswagen has paired dogs with a Star Wars The Empire Strikes Back theme to announce their latest offering.
Two weeks ago they launched this ‘teaser’ on the YouTube site:
And then they’ve followed it up with the full commercial:
Volkwagen of course isn’t the first car company to use dogs in advertising. Subaru has been using dog-themed commercial for several years to market its SUV-style models to dog owners.