he’s the official mascot of Paw Justice, the animal welfare organisation in New Zealand. Louis is a real French Bulldog who won the Paw Justice calendar competition for 2012.
For only $39.00 (plus postage), you can adopt your very own Louis. Simply order from the Paw Justice website.
When you buy Louis, $5 is donated to help the work of Paw Justice, which is fighting animal abuse in New Zealand through education and advocacy.