I’ve never been much of an American football fan, but I tip my hat to the people at Volkswagen who are airing a new commercial during this weekend’s Super Bowl.
Volkswagen has paired dogs with a Star Wars The Empire Strikes Back theme to announce their latest offering.
Two weeks ago they launched this ‘teaser’ on the YouTube site:
And then they’ve followed it up with the full commercial:
Volkwagen of course isn’t the first car company to use dogs in advertising. Subaru has been using dog-themed commercial for several years to market its SUV-style models to dog owners.