Tag Archives: Subaru

The Driving Lesson

Subaru has done it again with their latest dog-themed commercial.  Who doesn’t remember the challenges of learning to parallel park?

Subaru vehicles continue to rate highly among dog owners who are looking for space and amenity for the family dog; Subaru has done well to acknowledge and market to this powerful consumer group.

Kathleen Crisley, specialist in dog massage, rehabilitation and nutrition/food therapy, The Balanced Dog, Christchurch, New Zealand


What is it about dogs and car advertising?

The folks at Land Rover are using a black Great Dane in their latest ad for the Range Rover Evoque:

What is it about using dogs in car advertising?  I think it is that most dogs enjoy car travel and being in the company of their family whether it is running the weekly errands or on a family vacation.

What do you think?

Read my earlier blogs on dogs and car advertising:

Subaru’s latest dog commercial – camping

Subaru (USA) has added to its repertoire of dog-themed commercials.  This one is about camping.

Subaru has recognised that dog owners are a market niche – and cater to their needs with models like the Forester.  Ads by Subaru are common in US dog magazines.

Too bad Subaru in NZ hasn’t caught on to the dog-owning public…time will tell!

Dogs and the Super Bowl

I’ve never been much of an American football fan, but I tip my hat to the people at Volkswagen who are airing a new commercial during this weekend’s Super Bowl.

Volkswagen has paired dogs with a Star Wars  The Empire Strikes Back theme to announce their latest offering.

Two weeks ago they launched this ‘teaser’ on the YouTube site:

And then they’ve followed it up with the full commercial:

Volkwagen of course isn’t the first car company to use dogs in advertising.  Subaru has been using dog-themed commercial for several years to market its SUV-style models to dog owners.