Tag Archives: star wars

Dogs and the Super Bowl

I’ve never been much of an American football fan, but I tip my hat to the people at Volkswagen who are airing a new commercial during this weekend’s Super Bowl.

Volkswagen has paired dogs with a Star Wars  The Empire Strikes Back theme to announce their latest offering.

Two weeks ago they launched this ‘teaser’ on the YouTube site:

And then they’ve followed it up with the full commercial:

Volkwagen of course isn’t the first car company to use dogs in advertising.  Subaru has been using dog-themed commercial for several years to market its SUV-style models to dog owners.