The folks at Land Rover are using a black Great Dane in their latest ad for the Range Rover Evoque:
What is it about using dogs in car advertising? I think it is that most dogs enjoy car travel and being in the company of their family whether it is running the weekly errands or on a family vacation.
What do you think?
Read my earlier blogs on dogs and car advertising:
Posted in dogs in advertising
Tagged advertising, black Great Dane, car advertising, cars, commercials, dogs, evoque, great dane, Land Rover, Range Rover, Subaru, the Range Rover Evoque, Volkswagen
Dogs have been used in advertising for a long time – it’s not a new trend. Anyone who likes dogs will spot the ads that use a dog and they are more likely to remember the product or service.
Today I spotted this ad on a local website for a car dealership.
Is the Chocolate Labrador a Volkswagen fan?
I’ve never been much of an American football fan, but I tip my hat to the people at Volkswagen who are airing a new commercial during this weekend’s Super Bowl.
Volkswagen has paired dogs with a Star Wars The Empire Strikes Back theme to announce their latest offering.
Two weeks ago they launched this ‘teaser’ on the YouTube site:
And then they’ve followed it up with the full commercial:
Volkwagen of course isn’t the first car company to use dogs in advertising. Subaru has been using dog-themed commercial for several years to market its SUV-style models to dog owners.