Tag Archives: Volkswagen

What is it about dogs and car advertising?

The folks at Land Rover are using a black Great Dane in their latest ad for the Range Rover Evoque:

What is it about using dogs in car advertising?  I think it is that most dogs enjoy car travel and being in the company of their family whether it is running the weekly errands or on a family vacation.

What do you think?

Read my earlier blogs on dogs and car advertising:

Is the chocolate labrador a Volkswagen fan?

Dogs have been used in advertising for a long time – it’s not a new trend.  Anyone who likes dogs will spot the ads that use a dog and they are more likely to remember the product or service.

Today I spotted this ad on a local website for a car dealership.

Is the Chocolate Labrador a Volkswagen fan?

Miles Continental banner

Dogs and the Super Bowl

I’ve never been much of an American football fan, but I tip my hat to the people at Volkswagen who are airing a new commercial during this weekend’s Super Bowl.

Volkswagen has paired dogs with a Star Wars  The Empire Strikes Back theme to announce their latest offering.

Two weeks ago they launched this ‘teaser’ on the YouTube site:

And then they’ve followed it up with the full commercial:

Volkwagen of course isn’t the first car company to use dogs in advertising.  Subaru has been using dog-themed commercial for several years to market its SUV-style models to dog owners.