Tag Archives: cars

Wanna go for a ride? – Ford’s great dog ad

I love when dogs are used in creative advertising.  Since so many of us take our dogs for a ride in the car (and they love it), how appropriate that Ford Motor Company has used dogs in its latest ad?

Kathleen Crisley, specialist in dog massage, rehabilitation and nutrition/food therapy, Canine Catering Ltd, Christchurch, New Zealand

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Love your dog? Restrain it when riding in the car!

This week has been a very rainy one in Christchurch.  Since I am a mobile practitioner, I spend a fair amount of time in the car.  When stopped at a traffic light, I snapped this photo with my phone:

Dog in car on rainy day

You can clearly see this little white dog sitting on the ledge at the rear window of the car.  I watched while the dog moved around on the ledge and onto the back seat of the car, then back again.

If this vehicle had to stop suddenly for any reason, this dog would go flying!  Just as the driving safely videos show things like drink bottles flying after a crash, so too would this little dog.  If it survived, it would likely need intensive medical care that would be both painful and expensive.

I don’t see enough dogs in Christchurch that are restrained properly using a car harness.  It’s very concerning.

I’ve even met and talked with vets about this subject, and many have admitted that although they know they should restrain their own dogs, they don’t!   Most vets don’t even ask as part of the annual check-up with their clients whether or not their dog travels in a vehicle and, if so, whether it is properly restrained.

We need more people leading from example….

…like the lovely lady who came yesterday to fit her Labrador puppy, Harley, with an auto harness.  She’s training him at a young age to accept being restrained in the car.

Please let me know if your vet encourages you to restrain your dog when traveling in the car.  I’d like to promote them via my Facebook page.  And send me photos of your dog safely restrained in the car!

Kathleen Crisley, specialist in dog massage, rehabilitation and nutrition/food therapy, Canine Catering Ltd, Christchurch, New Zealand

What is it about dogs and car advertising?

The folks at Land Rover are using a black Great Dane in their latest ad for the Range Rover Evoque:

What is it about using dogs in car advertising?  I think it is that most dogs enjoy car travel and being in the company of their family whether it is running the weekly errands or on a family vacation.

What do you think?

Read my earlier blogs on dogs and car advertising:

Driving, seniors and dogs don’t mix

Researchers at the University of  Alabama at Birmingham say that senior drivers who always take their dog in the car are at an increased risk of being involved in an accident.

Photo courtesy of University of Alabama

Photo courtesy of University of Alabama

Overall and at-fault crash rates for drivers 70 years of age or older were higher for those whose pet habitually rode with them.

“This is the first study to evaluate the presence of pets in a vehicle as a potential internal distraction for elderly drivers,” said Gerald McGwin, Ph.D., a professor in the Departments of Epidemiology, Ophthalmology and Surgery and senior author of the study. “The increased crash rate for elderly drivers who always drive with pets is important in the context of increasing driver awareness about potentially dangerous driving habits.”

The crash risk for drivers who always drove with their pets was double that of drivers who never drove with a pet, while crash rates for those who sometimes or rarely drove with pets were consistent with the rates for non-pet owners.

The study involved 2,000 community-dwelling (those who do not live in assisted living or nursing homes) licensed drivers age 70 and older, of whom 691 had pets. Study subjects took a survey on driving habits, and those with pets were asked about the frequency of driving with pets. Participants also underwent visual sensory and higher-order visual processing testing.

More than half the pet owners said they took their pet with them in the car at least occasionally, usually riding on the front passenger seat or in the back seat.

“That is consistent with previous studies looking at all drivers, which indicate that slightly more than half of all drivers take a pet with them at times,” said McGwin. “And it’s interesting to note that earlier surveys indicate that 83 percent of those surveyed agreed that an unrestrained dog was likely dangerous in a moving vehicle, yet only 16 percent have ever used any type of restraint on their own pet.”

I’d really like to see a study comparing accident rates with properly restrained pets and those without.  I support the use of safety harnesses for dogs who are traveling in cars and am consistently amazed at the number of people who allow their dog in the car without restraint.

The research team has published its research in the journal Accident Analysis and Prevention.

Source:  University of Alabama press release

The driving dogs of New Zealand

I’m so proud of the SPCA Auckland  (where I used to volunteer, when I lived up that way) for its imaginative holiday promotion for rescue dogs.

The SPCA teamed up with expert dog trainers to train three SPCA rescue dogs to drive a car – a Mini to be exact.

Driving Dog

Monty, Porter and Ginny went through extensive training before being put behind the wheel of the Mini.  Last night, on national television, Monty drove himself around a go-cart track.  Porter took on the dubious task of having the reporter accompany him on his drive – and I think he suffered the nerves for it because he took a turn rather widely.

This video covers the dog’s training and moment of glory:

Monty, Porter and Ginny prove that rescue dogs are intelligent and trainable.  If considering adopting a dog this Christmas, make sure you visit your local SPCA and rescue organisations.

You can read more about New Zealand’s driving dogs at www.drivingdogs.co.nz (which brings you to their Facebook page).

Driving Dogs 2

Subaru’s latest dog commercial – camping

Subaru (USA) has added to its repertoire of dog-themed commercials.  This one is about camping.

Subaru has recognised that dog owners are a market niche – and cater to their needs with models like the Forester.  Ads by Subaru are common in US dog magazines.

Too bad Subaru in NZ hasn’t caught on to the dog-owning public…time will tell!